What Is Tumblr?


Greetings, old-timer. In light of the recent Yahoo-buys-Tumblr news, my overlords at TIME have asked me to put together a guide of sorts explaining what Tumblr is. A Tumblr for Dummies, if you will. (Note: there is an actual Tumblr for Dummies book already. I did not write it.)

If you’re a regular reader here at TIME Tech, you can skip this post entirely, as you already know what Tumblr is. For the rest of you, make sure your Depend elastic-leg undergarments are cinched really, really tightly, because what you’re about to read can only be fairly categorized as a technoerotic thriller. Let’s begin.

What is Tumblr?

Before there was social networking, there were blogs. And in an effort to muddle things, at one point in time the concept of blogging without trying too hard became known as microblogging. Tumblr is part microblogging, part social networking.


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